Trademarks can come in the form of words, phrases, symbols or logos. Use of a trademark allows a brand to define itself and discourages unfair competition. It’s important to note that violations against a trademark don’t just affect the trademark owner. Consumers are also hurt in these situations. Trademark infringement can confuse people who expect certain levels of quality in their purchases.

In business, it’s all about brand recognition. It’s what keeps your customers coming back for more and makes it easier for your referred customers to trust you and your brand. Protect your brand by trademarking the names and phrases that you use to conduct your business. Don’t let others leech off of all the hard work that went into building your brand!

A primary benefit of federally registering your trademark is the nationwide protection that it provides. It lets people know that the trademark is your property. In cases of malicious or willful trademark infringement, a registered trademark can lead to increased damages. In reality, a trademark registration prevents an infringer from claiming ignorance over the existence of the trademark.

Consider the benefits of registering your trademark:

• Nationwide rights: Federal registration gives you nationwide rights even if your use is geographically limited.

• Blocks similar trademarks: Prevents other businesses or individuals from registering similar trademarks.

• Trademark symbol: Federal registration of your trademark allows use of the registered R symbol.

• International recognition: Trademark registration in America can serve as a basis for foreign trademark registration.

• Counterfeit protection: Registering your trademark federally allows U.S. Customs and Border Protection to block importation of infringing products.

These are just a few examples of how registering your trademark can benefit your brand and protect your hard work. However, not every trademark you may want to use can be trademarked.